I’m Chloe, creator of nostalgic cakes And mama of two beautiful children, they are my all. Willow + George Cake Co is both my obsession & my creative outlet, combining my two passions – beautiful food and an endless source of creativity. (thanks to my beautiful clients!) I love cake and I love to bake, I have always baked and naturally fell into my little cake business.

From a young child I would sit in the kitchen watching my mum create all the family birthday cakes, eager to help where ever I could. Here I learnt how to decorate, fill and ice a cake correctly, also how to fix little issues that would arise. I learnt different styles of baking from both my grandmothers and loved helping in the kitchen.

We have a small team based in the Illawarra region, where we create all sorts of delicious cakes from our little studio. We bake with beautifully sourced ingredients, using from-scratch recipes (that is, butter, sugar, flour, eggs) that we have perfected over the years from traditional vintage recipes.

We deliver as far as the NSW Southern Highlands & South Coast

Much sweetness,

    Chloe x

Butter makes it better!


The base prices for our cakes include a classic cake flavour and your choice of buttercream filling.
When you order a tiered cake, your welcome to choose as many flavours as you have tiers! Woohoo!!
Our signature & Luxe cake flavours, Add On fillings and Belgian ganache are at a small additional extra,. relative to the additional ingredients and time required
Classic Cake Collection
  • Buttery Vanilla with lush Vanilla bean Buttercream Or your choice of buttercream flavours
Buttercream flavours
(included in your quote)
  • Vanilla Bean
  • Chocolate
  • Raspberry
  • Strawberry
  • Oreo
  • Peanut Butter
Signature Cake Collection
  • Double Chocolate layered with lush vanilla bean buttercream and chocolate ganache swirl
  • Vanilla & Lemon layered with lush vanilla bean buttercream & in house lemon curd
  • Vintage Red Velvet layered with lush vanilla bean buttercream OR with a (additional)
Luxe Cake Collection
  • White chocolate cake layered with vanilla buttercream and white chocolate ganache swirl
  • Caramel cake layered with vanilla buttercream and gooey caramel swirled through
  • Carrot Cake with chunky pecans and warm spice
Add-On Fillings
  • Cream cheese filling
  • Strawberry Compote
  • Hazelnut pieces in your cake and filling

A surcharge applies to add-on fillings

Belgian ganache swirled through your chosen filling
  • Milk Chocolate
  • Dark Chocolate
  • White chocolate
A surcharge applies to ganache flavours


Have a question before placing an order?

Who we are and what we do?

We are team WG Cake Co, baking and creating luxurious baked goods by order online and by custom request. You can find us baking for all your events in our Wollongong based studio.  We offer beautiful baked goods thoughtfully curated for your special events, stunning wedding cakes, christening cakes or a special birthday.

We love to source the freshest and most local ingredients we can, where we can. in a nutshell, we’re creating honest cakes for our clients. Cakes that in the commercial world of today are a rare find, you can trust that we are using lovely ingredients, as local as possible, to achieve a high standard product.

We offer delivery throughout the Illawarra, Southern Highlands, South Coast & by request.

Do you have a minimum spend?

No we don’t, But we do have our starting prices available. This is for undecorated custom request cakes.

Our Ingredients

The ingredients we use are the most delicious and of beautiful quality. if you get excited about food like we do, you’ll love the ingredients we pour into our sweet cakes, we use Australian milled flour, sugar and butter, our eggs are even more so local and we are so proud, our lovely eggs come from either small farms in the Illawarra or kangaroo valley. We source the most local and reliable dairy (our milk & rich cream) we can, from local small businesses within the Illawarra, as we also do for our fresh fruits and berries. We use basics which shine, why complicate it with artificial ingredients and numbers?

How fresh will my cake be?

Our cakes a definitely a process! But if you do follow us on the socials, you’ll see I’m always fumbling around last minute baking your cakes. I usually am joking my cakes are the freshest as your baker is the worlds best procrastinator! But in all seriousness the process depends on the amount of detail in our cake. The process basically involves two days, one to bake and layer your lush flavours together and one to finish the exterior and decorate.

How do I book my cake with you? The process

We’re super friendly and love cake, so any cakey chatting is always welcome!

Our online Enquiry form is the best way to touch base with us or if you prefer, via email (

To help us get back to you as promptly as possible

  • firstly, we’ll double check your event date is available
  • We need to consider
    • How many people you are catering for?
    • The amount of food you are serving before the cake comes out.
    • How you plan on serving your cake, as individual portions as dessert OR on platters with tea and coffee? (The later is what we quote on, if not requested)
    • Event start time
  • Add in any inspirational images or cakes you like the look of, please pop through! This gives us great insight into the style of cake and an understanding of your Be sure to include any questions you may have for us.
  • With these details, we can then discuss your upcoming event and cake design
  • We’ll pop you through an estimated quote.
  • Once the final design and quote is approved by youself.
  • We’ll pop you through an invoice and our terms and conditions
  • Once we’ve received your deposit, this locks in your date. Wohooo! Go you!
  • Two weeks prior to your event we will touch base with details for your event
  • Cake Day! Yay!!

We look forward to chatting cake with you and creating for you!

Do you offer tastings?

Oh gosh, I would love to say yes! But at the moment we don’t have the capacity to do so, but please request on the odd chance we may have a spare moment.

Do you offer packages or is everything custom?

We will be offering our classic range of cakes through our online store. We will also be introducing some customizable packages for your events, please just pop us through an email for a quote. We love working with inspiration. It’s so important to have a visual understanding of the cake you’re after, however, we do not replicate other people’s work. All inspiration be taken as that – inspiration, and will be translated into a Willow George Cake Co style.


Oh, we Love working with other local businesses, Please just let us know who they are and we are able to liaise with them on things as flowers, colour palettes, setup times etc. We work with all stylists, florists, venues and balloon shops to name a few so you can feel comfortable that we are all working together for you and the best your event can be.

Are you able to work within our budget?

Yes! We love helping our clients figure out which cake size and decorating options will suit best for their desired budget, we are an open book and can offer a breakdown if you need to determine where to cut down costs.

Do you offer delivery?

Yes! We can take all the stress out of handling your cake, we’ve got you!

Within the Wollongong area delivery is $55

Northern Suburbs and south of Shellharbour is from $80

Southern Highlands and South coast from $130

Can I pick my cake up? / How do I transport my cake?

Yes, you are most welcome to pick up your cake! We offer time slots that will be allocated to you, to suit your event time. Your cake will be provided to you boxed and on a sturdy cake board. You can safely transport your cake in the passenger side footwell with the air-conditioning on cold and driving slowly around the corners. If a passenger is able to have the cake place on their lap for the journey, this is also a great option.

As is a non-slip mat, if you have one, they are great if you need to pop your cake in the boot, make sure your boot is cold, area is clear and nothing will slide/fall to damage the cake.

We take this super seriously, we love our clients and cakes, we want you to both be happy!! Our cakes are structurally sound (this means they have internal structure; this may include dowels/sticks and cake boards) if any damage/accidents happen once the cake is your hands, please call us! We do not take any responsibility, but, we’re happy to help and guide you through possible fixes before your event starts. If it’s really bad, like you’ve accidentally left the cake in a hot car and have come back to a melting hot mess that is shell of its former self, ensure you let us know – we will charge you a fix it fee.

How far ahead should I book my cake? And, are you available?

Probably sooner rather than later, we take on a very limited number of orders per week. We always recommend that once you know the event date, lock it in (fingers crossed we’re available!) We would love to create you a beautiful cake

When you pop through your enquiry, we will double check our availability straight up, then respond as soon as we can. This can take a few days, as we’re usually covered in flour and sugar or making another batch of buttercream!

What is the average cost of a decorated cake? *

Single Tiers from $300

Two Tiers from $600

Three Tiers from $900

Four Tiers from $1400

*Of Course, this will depend on styles, type of decorating on your cake and labour hours involved.

Date changing:

Rescheduling your requested date is subject to our order schedule and availability. As much as we will try, if your new requested date falls on a extraordinarily busy weekend and we cannot accommodate your request, our refund policy applies. Date changes only apply within 8 weeks of your initial booked event date

If we can move your date, Yay!! You still get cake, get excited. Your payment funds will be transferred to your new requested date.


Our refund policy

We get it! Life happens, things come up. Your deposit is non-refundable. Your deposit will cover our loss of potential work over the time, staff, communication and administration time spent in the lead up to your event. Any other payment made will be redeemable should your request be 6weeks prior to your event date.



Should an Australian authority minimise numbers or close weddings, events and/or a lockdown takes place. We are happy to change/postpone your date, in a one time, one off date change, free of charge. No fee will be charged for this, any further changes will incur an admin/processing fee of $50. If Willow & George Cake has started your order or your order is partially complete /any decoration preparations etc. (generally within 72 hours of your event date).The cake will proceed as per arrangements and full balance still due. (cake may be provided as is – or fully decorated we will discuss this on a case by case situation